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In the Soup Peddler's blog ( Ansel has written a series of thoughtful and beautifully executed essays documenting how their year of development unfolded and what they learned about working with business plans, banks, lawyers, architects, city inspections, and permits. His passion and unconventional approach has attracted national attention from the likes of Food & Wine magazine and Berkeley's Ten Speed Press, which published his book, The Soup Peddler's Slow and Difficult Soups.Īs the two got inspired by the potential of the Lamar/Manchaca location, they realized they were significantly ratcheting things up a level and would have to approach this new venture in a more structured, conventional kind of way. Successful institutions, we might add – Daily Juice has three thriving locations, and Ansel, who began by delivering soups to friends by bicycle, now oversees regular home-delivery routes all over town. Each in our own way, we turned our businesses into institutions of a sort," says Ansel. "They both were gritty little South Austin operations that were long on inspiration and perspiration, probably a little short of polish and planning. They've both been deeply involved in the 78704 culture since the 1990s, each is adamant about community and bedrock customer service, and each began his bootstrap food business at about the same time (20, respectively).
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Designed by Michael Hsu (Uchiko, La Condesa, Olivia) and landscaped by Jackie Nadler, Juicebox & Soup Peddler is a vaguely Bauhaus walk-up kiosk purveying daily selections from the Soup Peddler's vast archive of soup recipes alongside the fruit and herb concoctions made famous by Daily Juice: one structure, two complementary menus, happy customers, and a couple of independent partners excited and pleased by their joint (ad)venture.Īnsel and Shook make for an interesting pair of collaborators. Instead of that dilapidated shed, the triangle now boasts a dazzling white, impossibly stylish little structure named Juicebox & Soup Peddler, adjacent to the newly developed hip strip Austinville 78704 that houses Amy's Ice Cream, Phil's Ice House, and Papalote Taco House. "We should go into business together," said Shook, and a collaboration was born.įast-forward a year. Suddenly, the universe tilted, synapses snapped, and they realized that an opportunity for growth and mutual benefit was staring back at them. They swapped stories about the seasonal ebbs and flows of their respective food businesses (hot soups and cold smoothies) while gazing across the street at a forlorn shed perched on the weedy triangle where South Lamar Boulevard and Manchaca Road converge.
Just over a year ago, Ansel, of the Soup Peddler, and Shook, owner of Daily Juice, happened to be grabbing lunch simultaneously at Phoenicia Bakery on South Lamar.
What happens when two self-made local culinary icons expand their horizons and join forces? If you're David Ansel and Matt Shook, you create a vision, a new food venue, and a South Austin-style vortex of positive vibrational energy.
Matt Shook (l) of Juicebox and David Ansel of the Soup Peddler (Photo by John Anderson)
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